When you visit a website, do you notice the small icon that sits to the left within your address bar? Take a look up where it says http://www.cynergise.com, and you’ll see an icon that identifies us. This small icon is known as the favicon. It also is the icon that is displayed when the site is bookmarked, and is what shows up in the tab if you use tabbed browsing.
This is another powerful way of branding your site, that confirms to your site visitor that they are indeed on the correct website.
There is a cool tool at http://www.html-kit.com/favicon/ that lets you create favicons from a picture for free, which you can then use on your very own website.
Ask your web designer to use this free tool to help you improve your site branding!